4 key benefits of listing your NGO on Google My Business

The 4 key benefits

If you're not listed on Google My Business (GMB) already, here are the four key benefits of the listing on Google My Business (GMB). Google My Business is now called Google Business Profile. 

The online listing is beneficial, especially for small NGOs that have a physical location around which they do their social activities. A community centre for example. For the URL for GMB is click on GMB website.

1. Visibility: This is useful specifically for small NGOs that need visibility.

After listing on Google My Business and when your NGO is searched online;  Google will display your NGO on Google Search and Google Maps. Your NGO will be listed at the top of search results. 

Further, if someone is searching for a local NGO, without specifying any name, on Google search or on Google maps; there is a good chance that your NGO will show up as local listing.

2. Your Telephone number: Your NGO can be called from search results from a mobile phone without the trouble of finding your telephone number from your website and then typing the number and calling.

More than 50% of on-line searches happen on mobile phones. After listing on Google My Business and searching for your NGO; the mobile search results page, provides a button to call ( call to action ) your NGO. Phone calls are thus facilitated by Google. Your NGO is just a phone call away!

3. Directions. Location of your NGO will be shown on the Google map once your name is displayed on the search result. 

This allows the interested person in finding your exact location, or reaching to your location. 

4. Reviews: This is a great way to engage with your audience.

This is another great feature that allows you to interact and engage with on-line visitors and look at their review comments and respond appropriately.

There are other benefits as well, such as uploading photos, linking to your social accounts and your website.

Once you set out to create your profile on Google My Business; you will be creating your profile on Google My Business in five easy steps. This will not take more than five minutes. 

But you need to have a Google account for going ahead with this registration. If you do not have one, you may want to create a Google account. 

Google will then validate your online account either by posting a letter to your physical address or through a phone call or an email. That’s it.

The next part of the process is, managing and optimising your profile. This can be done later. I will cover that in my next post.