Indian Billion Dollar FMCG Brand

In our family if we eat glucose biscuits then these have to be Parle-G. If Parle-G is not available then we do not eat any other glucose biscuit. It is true of my many friends and relatives. And may be true of many from Mumbai.

So I was happy to note that Parle-G in February 2013 became the first Indian FMCG brand that crossed 5000 crore Rupees mark in terms of retail sales in one year. Parle Products were launched in 1939 when the British ruled India. Factually, Parle Products in 2012 sold 5010 crore rupees worth glucose biscuits at the retail price. To me Parle-G is almost a billion dollar Indian brand. But compare this with Pepsico.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that each generate more than $1 billion in annual retail sales and are sold in more than 200 countries.

Indian FMCG brands have a long way to go.

Fact based search in google

If you type the text on the left hand side as given below in the Google search box then you will get an answer as is on the right hand side. No web page to be opened. Great feature.


height of mount Everest, = 8,848 m, Mount Everest, Elevation
population of India, = 1.241 billion (2011)
length of ganga river = 2,525 km, Ganges, Length
Area of India = 3,287,263 km², India, Area
mumbai to Delhi distance = 1,443.3 km
usd=inr 1 US Dollar equals 61.27 Indian Rupee
20% of 200 = 40

How to capture text from an image

 

Over a period of time I ended up having lots of visiting cards. I was looking for a solution to capture the information on the visiting card in soft form without typing it. I looked at various solutions. The one solution that is working is using Microsoft's OneNote.

 

It is very easy to use. 

You capture the image of the visiting card.

Copy the image in the OneNote's page.

Right click the image and choose the image. Then use the command - Copy Text from the Image.

Paste the text.

You have the text from the image. You can also capture text from any other image. However the solution did not work when the card had fancy font.

Tumblr

After the acquisition by Yahoo I wanted to know about Tumblr.

Tumblr, stylized in their logo as tumblr., is a microblogging platform and social networking website, owned and operated by Tumblr, Inc. The service allows users to post multimedia and other content to a short-form blog.

Users can follow other users' blogs, as well as make their blogs private. Much of the website's features are accessed from the "dashboard" interface, where the option to post content and posts of followed blogs appear. Its headquarters is in New York. It was founded in February 2007.

As of May 19, 2013, Tumblr hosts over 108.2 million blogs and more than 50.8 billion posts in total.

In April 2013 the website received more than 13 billion global page views. As of May 2013, 75.8 million posts were created on the site each day.

The service is most popular with the teen and college-aged user segments with half of Tumblr's visitor base being under the age of 25.

I found only one leading Indian brand on it.