In our family if we eat glucose biscuits then these have to be Parle-G. If Parle-G is not available then we do not eat any other glucose biscuit. It is true of my many friends and relatives. And may be true of many from Mumbai.
So I was happy to note that Parle-G in February 2013 became the first Indian FMCG brand that crossed 5000 crore Rupees mark in terms of retail sales in one year. Parle Products were launched in 1939 when the British ruled India. Factually, Parle Products in 2012 sold 5010 crore rupees worth glucose biscuits at the retail price. To me Parle-G is almost a billion dollar Indian brand. But compare this with Pepsico.
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that each generate more than $1 billion in annual retail sales and are sold in more than 200 countries.
Indian FMCG brands have a long way to go.
So I was happy to note that Parle-G in February 2013 became the first Indian FMCG brand that crossed 5000 crore Rupees mark in terms of retail sales in one year. Parle Products were launched in 1939 when the British ruled India. Factually, Parle Products in 2012 sold 5010 crore rupees worth glucose biscuits at the retail price. To me Parle-G is almost a billion dollar Indian brand. But compare this with Pepsico.
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that each generate more than $1 billion in annual retail sales and are sold in more than 200 countries.
Indian FMCG brands have a long way to go.
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